Behavioural data maximised Thomas Cook's sales


With the goal to increase passenger sales for the Summer Holiday Season, Thomas Cook implemented an omnichannel strategy with customer profiles powered by APSIS Profile Cloud.  By capturing valuable customer data regardless of touchpoints, they managed to send relevant content to the right person at the exact right time. The results? A boosted customer experience and improved sales.

By capturing valuable customer data regardless of touchpoints, they managed to send relevant content to the right person at the exact right time.

The results? A boosted customer experience and improved sales.

in sessions

with Travel Search

NET SALES PAX

(passenger numbers)

sessions

with TravelQuote

Want the details behind their success?